The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
Correct answer: A. linking product to engaging issue
- A. linking product to engaging issue
- B. linking product to personal situation
- C. triggering emotions to personal values
- D. adding an important feature
Explanation
Linking toothpaste with the important and engaging issue of avoiding cavities makes an otherwise routine product more personally relevant and increases involvement. The promotion does not primarily add a new physical feature or merely connect the product to a personal occasion.
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