The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
Correct answer: A. social risk
- A. social risk
- B. attitude risk
- C. psychological risk
- D. physiological risk
Explanation
Social risk is the fear that a product's failure or poor performance will cause embarrassment or reduce acceptance among family, friends, or other people. Psychological risk concerns the consumer's self-image or emotional well-being rather than others' reactions.
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