The person's specific traits that can be attributed to any brand are classified as____________?
Correct answer: A. brand personality
- A. brand personality
- B. personality
- C. self-goals
- D. self-values
Explanation
Brand personality is the set of human characteristics consumers associate with a brand, such as being sincere, exciting, competent, or rugged. A person's general personality is not specifically attributed to a brand.
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