When the customers base their predictions on example that comes to mind easily are classified as__________?
Correct answer: A. availability heuristic
- A. availability heuristic
- B. representative heuristic
- C. anchoring heuristic
- D. adjusting heuristic
Explanation
The availability heuristic bases a judgment on examples that are easily recalled, often because they are recent or vivid. The representative heuristic instead relies on similarity to a typical example, while anchoring starts from an initial reference point.
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