The process of identifying different competitive forces hierarchy is classified as___________?
Correct answer: B. market partitioning
- A. market penetration
- B. market partitioning
- C. market division
- D. customer classification
Explanation
Market partitioning divides a broad market into distinct competitive parts or submarkets so that the nature and intensity of competition can be assessed. Market penetration concerns increasing sales in an existing market, not mapping competitive divisions.
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