The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
Correct answer: D. consumer behavior
- A. membership behavior
- B. market behavior
- C. database behavior
- D. consumer behavior
Explanation
Consumer behavior examines how individuals, groups, and organizations select, buy, use, and dispose of goods and services to satisfy needs. The other options are not standard names for this field of study.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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