Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. Have something of value and be able to communicate it
- B. Use the same distribution channel
- C. Purchase through a retail intermediary
- D. Offer the lowest available price
Explanation: An exchange requires parties that have something valuable to offer and can communicate and deliver it.
Correct answer: Have something of value and be able to communicate it- A. Time utility
- B. Form utility
- C. Place utility
- D. Possession utility
Explanation: Time utility results from making an offering available when customers want to use it.
Correct answer: Time utility- A. It is the only element that directly generates revenue
- B. It is the only element that determines product quality
- C. It is the only element controlled by retailers
- D. It is the only element used in promotion
Explanation: Product, place and promotion generally require expenditure, whereas price produces revenue when customers buy.
Correct answer: It is the only element that directly generates revenue- A. Reference group
- B. Distribution channel
- C. Production team
- D. Government regulator
Explanation: A reference group is a social group whose opinions or behaviour influence an individual's attitudes or purchases.
Correct answer: Reference group- A. Complex buying behaviour
- B. Habitual buying behaviour
- C. Variety-seeking buying behaviour
- D. Routine response behaviour
Explanation: Complex buying behaviour occurs when involvement is high and consumers perceive significant differences among brands.
Correct answer: Complex buying behaviour66. Which characteristic of services means that production and consumption often occur at the same time?
- A. Inseparability
- B. Perishability
- C. Standardisation
- D. Transferability
Explanation: Service inseparability means the service is often produced and consumed together, frequently with the provider involved in delivery.
Correct answer: Inseparability67. Which intermediary usually sells products directly to final consumers for personal or household use?
- A. Retailer
- B. Wholesaler
- C. Industrial agent
- D. Freight carrier
Explanation: A retailer purchases products for resale to final consumers, usually in smaller quantities.
Correct answer: Retailer- A. Psychological pricing
- B. Transfer pricing
- C. Predatory pricing
- D. Geographical pricing
Explanation: Psychological pricing uses price presentations that influence how customers perceive value, such as Rs. 999 rather than Rs. 1,000.
Correct answer: Psychological pricing- A. Marketing ethics
- B. Market penetration
- C. Product standardisation
- D. Sales forecasting
Explanation: Marketing ethics applies moral principles to decisions such as advertising claims, pricing and customer treatment.
Correct answer: Marketing ethics- A. Diversification
- B. Market penetration
- C. Market development
- D. Product development
Explanation: Diversification combines a new product with a new market and therefore normally carries the greatest uncertainty in the Ansoff matrix.
Correct answer: Diversification- A. It must contain only existing customers
- B. It must be measurable and reachable
- C. It must have identical purchasing habits
- D. It must respond to every promotion
Explanation: A useful segment can be measured in size and characteristics and reached through suitable marketing programmes.
Correct answer: It must be measurable and reachable72. In the BCG growth-share matrix, a product with high market share in a low-growth market is called a:
- A. Star
- B. Question mark
- C. Cash cow
- D. Dog
Explanation: A cash cow holds a strong market share in a mature, low-growth market and usually generates surplus cash.
Correct answer: Cash cow- A. Pull strategy
- B. Push strategy
- C. Reminder strategy
- D. Positioning strategy
Explanation: A push strategy directs promotional effort towards channel members so they carry and promote the product.
Correct answer: Push strategy- A. Market penetration
- B. Market development
- C. Product development
- D. Diversification
Explanation: Market penetration seeks greater sales of current products in current markets, often through increased usage or winning competitors'…
Correct answer: Market penetration- A. Cash cow
- B. Dog
- C. Question mark
- D. Market leader
Explanation: A question mark operates in an attractive, growing market but has not yet achieved a strong relative share.
Correct answer: Question mark- A. Depth
- B. Width
- C. Consistency
- D. Length
Explanation: Product mix width refers to the number of product lines a company carries.
Correct answer: Width- A. Selective attention
- B. Cognitive dissonance
- C. Perceptual defence
- D. Selective distortion
Explanation: Selective attention means consumers screen out most information and notice messages that seem relevant to their needs or interests.
Correct answer: Selective attention- A. Marketing control
- B. Market segmentation
- C. Product screening
- D. Sales forecasting
Explanation: Marketing control monitors results, compares them with objectives and supports corrective action when performance differs from the plan.
Correct answer: Marketing control- A. Brand loyalty
- B. Unaided brand awareness
- C. Brand association
- D. Perceived quality
Explanation: Unaided brand awareness measures whether consumers can recall a brand without prompts or a displayed list.
Correct answer: Unaided brand awareness- A. Market skimming
- B. Brand reinforcement
- C. Product cannibalisation
- D. Channel integration
Explanation: Product cannibalisation occurs when a new product takes sales from another product in the same firm's portfolio.
Correct answer: Product cannibalisation