A consumer notices only advertisements related to a recently purchased car and ignores unrelated advertisements. Which process is illustrated?
Correct answer: A. Selective attention
- A. Selective attention
- B. Cognitive dissonance
- C. Perceptual defence
- D. Selective distortion
Explanation
Selective attention means consumers screen out most information and notice messages that seem relevant to their needs or interests. Cognitive dissonance occurs after a decision and involves psychological discomfort about that decision.
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