In the BCG growth-share matrix, a product with high market growth but low relative market share is known as a:
Correct answer: C. Question mark
- A. Cash cow
- B. Dog
- C. Question mark
- D. Market leader
Explanation
A question mark operates in an attractive, growing market but has not yet achieved a strong relative share. Its future may require substantial investment, unlike a cash cow, which already generates dependable cash.
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