In the BCG growth-share matrix, a product with high market share in a low-growth market is called a:
Correct answer: D. Cash cow
- A. Star
- B. Question mark
- C. Dog
- D. Cash cow
Explanation
A cash cow holds a strong market share in a mature, low-growth market and usually generates surplus cash. Stars have high growth and high share, while question marks have high growth but low share.
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