A manufacturer persuades wholesalers and retailers to stock a product by offering trade discounts and sales support. Which promotional strategy is being used?
Correct answer: B. Push strategy
- A. Pull strategy
- B. Push strategy
- C. Reminder strategy
- D. Positioning strategy
Explanation
A push strategy directs promotional effort towards channel members so they carry and promote the product. A pull strategy instead stimulates final consumers to request the product from retailers.
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