Which condition is essential for a market segment to be useful to a marketer?
Correct answer: C. It must be measurable and reachable
- A. It must contain only existing customers
- B. It must have identical purchasing habits
- C. It must be measurable and reachable
- D. It must respond to every promotion
Explanation
A useful segment can be measured in size and characteristics and reached through suitable marketing programmes. A segment does not need to contain only current customers or respond identically to every promotion.
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