A company checks that its promotional claims are truthful and do not mislead buyers. This practice most directly reflects:
Correct answer: D. Marketing ethics
- A. Sales forecasting
- B. Market penetration
- C. Product standardisation
- D. Marketing ethics
Explanation
Marketing ethics applies moral principles to decisions such as advertising claims, pricing and customer treatment. Market penetration concerns growth through existing products and markets, not the truthfulness of communications.
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