A company checks that its promotional claims are truthful and do not mislead buyers. This practice most directly reflects:
Correct answer: A. Marketing ethics
- A. Marketing ethics
- B. Market penetration
- C. Product standardisation
- D. Sales forecasting
Explanation
Marketing ethics applies moral principles to decisions such as advertising claims, pricing and customer treatment. Market penetration concerns growth through existing products and markets, not the truthfulness of communications.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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