Which marketing activity systematically compares a firm's actual performance with its planned marketing objectives?
Correct answer: A. Marketing control
- A. Marketing control
- B. Market segmentation
- C. Product screening
- D. Sales forecasting
Explanation
Marketing control monitors results, compares them with objectives and supports corrective action when performance differs from the plan. Sales forecasting estimates future sales but does not by itself evaluate overall marketing performance.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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