A young person's choice of clothing is strongly influenced by the opinions of friends whose approval matters to him. This influence comes mainly from a:
Correct answer: C. Reference group
- A. Production team
- B. Distribution channel
- C. Reference group
- D. Government regulator
Explanation
A reference group is a social group whose opinions or behaviour influence an individual's attitudes or purchases. It is different from a distribution channel, which moves products to buyers.
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