A consumer buys an expensive camera after extensive research because the available brands differ substantially in features. Which buying behaviour is most likely?
Correct answer: D. Complex buying behaviour
- A. Routine response behaviour
- B. Habitual buying behaviour
- C. Variety-seeking buying behaviour
- D. Complex buying behaviour
Explanation
Complex buying behaviour occurs when involvement is high and consumers perceive significant differences among brands. Habitual behaviour involves low involvement and little perceived difference, while variety seeking usually involves switching for change rather than extensive evaluation.
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