For a marketing exchange to take place, each party must generally:
Correct answer: C. Have something of value and be able to communicate it
- A. Purchase through a retail intermediary
- B. Use the same distribution channel
- C. Have something of value and be able to communicate it
- D. Offer the lowest available price
Explanation
An exchange requires parties that have something valuable to offer and can communicate and deliver it. A retailer or the lowest price is not essential because exchanges can occur through different channels and price levels.
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