A business sells machinery to factories, and the purchasing decision is made by a committee representing production, finance and procurement departments. This market is best described as:
Correct answer: B. Business market
- A. Consumer market
- B. Business market
- C. Reseller market
- D. Government market
Explanation
A business market consists of organisations that purchase goods or services for production, operations or resale. The cross-department purchasing committee is typical of organisational buying rather than individual consumer buying.
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