A company sends personalised promotional messages to selected customers through email and postal mail, inviting them to respond directly. Which promotional method is illustrated?
Correct answer: B. Direct marketing
- A. Public relations
- B. Direct marketing
- C. Trade promotion
- D. Personal selling
Explanation
Direct marketing communicates with identified customers and seeks an immediate or measurable response. Public relations builds public goodwill, while personal selling involves direct interaction with a salesperson.
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