A firm distributes a premium perfume through only a few carefully selected retail outlets in each major city. Which distribution intensity is being used?
Correct answer: C. Selective distribution
- A. Intensive distribution
- B. Exclusive distribution
- C. Selective distribution
- D. Direct distribution
Explanation
Selective distribution uses a limited number of suitable intermediaries rather than every possible outlet. Exclusive distribution is even more restrictive, normally assigning an area to one authorised seller.
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