Which marketing orientation emphasises continuous efforts to understand and satisfy customer needs better than competitors?
Correct answer: C. Marketing orientation
- A. Production orientation
- B. Product orientation
- C. Marketing orientation
- D. Selling orientation
Explanation
Marketing orientation starts with customer needs and coordinates organisational activities to satisfy them profitably. Production and product orientations focus more on availability or product qualities, while selling orientation relies mainly on persuasive promotion.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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