A marketing channel member that helps match buyers and sellers but does not take ownership of the goods is usually called a:
Correct answer: D. Agent or broker
- A. Merchant wholesaler
- B. Retailer
- C. Manufacturer
- D. Agent or broker
Explanation
Agents and brokers facilitate transactions without normally taking legal ownership of the products. Merchant wholesalers and retailers generally buy and resell goods in their own names.
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