A company evaluates whether a proposed advertising campaign reached its intended audience and produced the planned response. This activity is called:
Correct answer: A. Promotion evaluation
- A. Promotion evaluation
- B. Market segmentation
- C. Product testing
- D. Channel selection
Explanation
Promotion evaluation measures the reach, communication effects or sales response of promotional activity. Product testing examines the product itself, while channel selection concerns how the product reaches buyers.
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