A hotel allows customers to book rooms through its own website as well as through travel agencies. This is an example of:
Correct answer: D. Dual distribution
- A. Selective distribution
- B. Reverse distribution
- C. Exclusive distribution
- D. Dual distribution
Explanation
Dual distribution uses two or more channels to reach customers, such as a direct website and travel agencies. Exclusive distribution normally limits sales to a small number of authorised outlets.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
A company sells software directly to business customers through its website and sales team, without using wholesalers or retailers. Which distribution arrangement is illustrated?
Under the Ansoff matrix, selling an existing product in a new market is known as:
Which characteristic makes services more difficult to evaluate before purchase than physical goods?
A company evaluates whether a proposed advertising campaign reached its intended audience and produced the planned response. This activity is called:
Which measure estimates the total profit a firm expects from a customer throughout the entire relationship?
A marketing channel member that helps match buyers and sellers but does not take ownership of the goods is usually called a: