A hotel allows customers to book rooms through its own website as well as through travel agencies. This is an example of:
Correct answer: B. Dual distribution
- A. Selective distribution
- B. Dual distribution
- C. Exclusive distribution
- D. Reverse distribution
Explanation
Dual distribution uses two or more channels to reach customers, such as a direct website and travel agencies. Exclusive distribution normally limits sales to a small number of authorised outlets.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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