A company sells software directly to business customers through its website and sales team, without using wholesalers or retailers. Which distribution arrangement is illustrated?
Correct answer: B. Direct distribution
- A. Indirect distribution
- B. Direct distribution
- C. Dual distribution
- D. Intensive distribution
Explanation
Direct distribution occurs when the producer sells to the final customer without independent intermediaries. Intensive distribution describes broad availability through many outlets, not necessarily the absence of intermediaries.
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