A firm uses government census reports and published industry statistics to estimate market size. What type of marketing research information is this?
Correct answer: B. Secondary data
- A. Primary data
- B. Secondary data
- C. Experimental data
- D. Observational data
Explanation
Secondary data has already been collected and published by another organisation or for an earlier purpose. Census reports and industry statistics are common examples, whereas primary data is collected directly for the current study.
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