A marketing manager examines a firm's strengths and weaknesses along with external opportunities and threats. Which analytical tool is being used?
Correct answer: A. SWOT analysis
- A. SWOT analysis
- B. Break-even analysis
- C. Portfolio analysis
- D. PERT analysis
Explanation
SWOT analysis evaluates internal strengths and weaknesses and external opportunities and threats. Break-even analysis focuses on costs and sales volume, while PERT is mainly used for project scheduling.
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