Which description best defines advertising in the promotion mix?
Correct answer: A. Paid, non-personal communication by an identified sponsor
- A. Paid, non-personal communication by an identified sponsor
- B. Personal interaction between a salesperson and a buyer
- C. Short-term incentive offered to increase immediate purchases
- D. Unpaid media coverage generated by public interest
Explanation
Advertising is paid, non-personal communication from an identified sponsor through media such as television, print or digital platforms. Personal selling involves direct interaction, while an unpaid media mention is publicity.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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