A manufacturer wants its low-priced snack to be available in almost every grocery shop, kiosk and convenience store. Which distribution approach is most suitable?
Correct answer: C. Intensive distribution
- A. Selective distribution
- B. Exclusive distribution
- C. Intensive distribution
- D. Direct distribution
Explanation
Intensive distribution seeks placement in as many suitable outlets as possible and is common for frequently purchased convenience products. Exclusive distribution limits outlets, while selective distribution uses only chosen intermediaries.
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