A consumer realises that the current mobile phone no longer meets his or her needs. Which stage of the buying decision process has begun?
Correct answer: A. Problem recognition
- A. Problem recognition
- B. Information search
- C. Purchase evaluation
- D. Post-purchase review
Explanation
Problem recognition begins when a consumer notices a difference between the current state and a desired state. Information search and evaluation occur after the need or problem has been recognised.
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