In marketing, customer value is generally understood as the difference between:
Correct answer: A. Perceived benefits and perceived costs
- A. Perceived benefits and perceived costs
- B. Sales revenue and production volume
- C. Market share and competitor size
- D. Product features and promotional spending
Explanation
Customer value reflects the benefits a buyer believes will be received compared with the total costs of obtaining and using the offering. Costs include more than price, such as time, effort and risk.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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