A firm's value proposition mainly explains:
Correct answer: A. Why a target customer should choose its offering
- A. Why a target customer should choose its offering
- B. How many outlets will stock its product
- C. How much profit the firm earns per unit
- D. Which employees manage its sales force
Explanation
A value proposition states the key benefits and value an offering promises to a chosen customer group compared with alternatives. Distribution, profit measurement and sales-force management are separate marketing decisions.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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