A firm's value proposition mainly explains:
Correct answer: D. Why a target customer should choose its offering
- A. Which employees manage its sales force
- B. How many outlets will stock its product
- C. How much profit the firm earns per unit
- D. Why a target customer should choose its offering
Explanation
A value proposition states the key benefits and value an offering promises to a chosen customer group compared with alternatives. Distribution, profit measurement and sales-force management are separate marketing decisions.
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