Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 13 of 85
- A. micro segment
- B. niche segments
- C. super segments
- D. similar segments
Explanation: Supersegments combine several market segments that share profitable similarities and can therefore be served through a related marketing…
Correct answer: super segments242. The successful and goal oriented people who focus on family and career are classified as _________?
- A. motivators
- B. non-motivators
- C. achievers
- D. non-thinkers
Explanation: Achievers are successful, goal-oriented consumers who place importance on accomplishment, family and career.
Correct answer: achievers- A. split loyal
- B. switchers
- C. shifting loyal
- D. hard-core loyal
Explanation: Split loyals remain committed to two or three brands and alternate among them.
Correct answer: split loyal- A. shifting loyal
- B. hard-core loyal
- C. split loyal
- D. switchersHire Brand Strategists
Explanation: Shifting loyals move their preference from one brand to another over time.
Correct answer: shifting loyal- A. customized marketing
- B. mass customization
- C. customization
- D. individual empowerment
Explanation: Customization combines tailored marketing with mass-customization capabilities so customers can influence or shape the offering they…
Correct answer: customization- A. influencer and initiator
- B. decider
- C. buyer and user
- D. all of the aboveLaunch Ad Campaigns
Explanation: A buying centre may include an initiator, influencer, decider, buyer and user, with one person sometimes performing several roles.
Correct answer: all of the aboveLaunch Ad Campaigns- A. hard-core loyal
- B. split loyal
- C. shifting loyal
- D. non-switchers
Explanation: The standard loyalty-status groups are hard-core loyal, split loyal, shifting loyal, and switchers.
Correct answer: non-switchers- A. individual marketing
- B. differentiated marketing
- C. mass marketing
- D. niche marketing
Explanation: Differentiated marketing targets multiple market segments and develops different products or marketing mixes for them.
Correct answer: differentiated marketing- A. segment profitability
- B. segment positioning
- C. acid test segments
- D. marketing mix
Explanation: Segment profitability analysis determines whether the revenue and costs associated with serving a segment produce an acceptable profit.
Correct answer: segment profitability- A. more total sales
- B. less total sales
- C. less total cost
- D. more total purchases
Explanation: By tailoring products and marketing programmes to several segments, differentiated marketing generally produces more total sales than a…
Correct answer: more total sales- A. strivers
- B. non-strivers
- C. non-believers
- D. believers
Explanation: In the VALS framework, strivers are motivated by achievement, desire stylish products, and have relatively limited economic resources.
Correct answer: strivers- A. segment identification
- B. segment attractiveness
- C. solution based segmentation
- D. need based segmentation
Explanation: Segment identification uses variables such as demographics and lifestyles to distinguish one customer group from another.
Correct answer: segment identification- A. thinkers
- B. non-thinkers
- C. motivators
- D. non-motivators
Explanation: VALS thinkers are mature, reflective consumers motivated by ideals, with an appreciation for responsibility, knowledge, and order.
Correct answer: thinkers- A. threat of new entrants
- B. threat of rivalry
- C. threat of substitute products
- D. opportunity to alliance
Explanation: Porter’s five forces include new entrants, rivalry among existing competitors, substitutes, supplier power, and buyer power.
Correct answer: opportunity to alliance- A. single product concentration
- B. mass customization
- C. product specialization
- D. market specialization
Explanation: Product specialization occurs when a firm concentrates on one product, such as microscopes, and sells it to several customer groups.
Correct answer: product specialization- A. niche
- B. individuals
- C. custom group
- D. costly customization
Explanation: A niche is a narrowly defined customer group seeking a specific combination of benefits within a broader market segment.
Correct answer: niche257. The people who seek products with functional or practical purposes are considered as _________?
- A. makers
- B. destroyers
- C. non-makers
- D. non-destroyers
Explanation: Makers seek practical, functional products and prefer activities involving construction, usefulness, and self-sufficiency.
Correct answer: makers- A. ideals
- B. leadership
- C. achievement
- D. self-expressionGet Executive Coaching
Explanation: VALS identifies three primary motivations: ideals, achievement, and self-expression.
Correct answer: leadership- A. the horizontal dimension
- B. the vertical dimension
- C. the stretch dimension
- D. the strength dimension
Explanation: In the VALS framework, consumer motivation forms the horizontal axis, while available resources form the vertical axis.
Correct answer: the horizontal dimension- A. innovators
- B. non-innovators
- C. experiences
- D. non-achieversSource Industrial Parts
Explanation: Experiencers are generally young, enthusiastic, and impulsive consumers who seek excitement, variety, and new experiences.
Correct answer: experiences