The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
Correct answer: A. segment identification
- A. segment identification
- B. segment attractiveness
- C. solution based segmentation
- D. need based segmentation
Explanation
Segment identification uses variables such as demographics and lifestyles to distinguish one customer group from another. Segment attractiveness evaluates the commercial appeal of an already identified segment, so it does not fit the wording as closely.
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