The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
Correct answer: D. product specialization
- A. single product concentration
- B. mass customization
- C. market specialization
- D. product specialization
Explanation
Product specialization occurs when a firm concentrates on one product, such as microscopes, and sells it to several customer groups. Market specialization would instead focus on one market and offer it several products.
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