The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
Correct answer: A. niche
- A. niche
- B. individuals
- C. custom group
- D. costly customization
Explanation
A niche is a narrowly defined customer group seeking a specific combination of benefits within a broader market segment. It is more focused than ordinary segment targeting but does not necessarily mean individually customised products.
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