The VALS segmentation framework dimension 'consumer motivation' is classified as _________?
Correct answer: A. the horizontal dimension
- A. the horizontal dimension
- B. the vertical dimension
- C. the stretch dimension
- D. the strength dimension
Explanation
In the VALS framework, consumer motivation forms the horizontal axis, while available resources form the vertical axis. The horizontal dimension therefore distinguishes ideals, achievement, and self-expression.
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