The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
Correct answer: C. market penetration pricing
- A. quality leadership pricing
- B. market skimming pricing
- C. market penetration pricing
- D. push pricing strategy
Explanation
Market penetration pricing sets a relatively low introductory price to attract many buyers, making it suitable for price-sensitive markets. Skimming pricing instead begins with a high price to capture buyers willing to pay more.
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