The people, who favors stylish products and have limited income are classified as _________?

Correct answer: A. strivers

  • A. strivers
  • B. non-strivers
  • C. non-believers
  • D. believers

Explanation

In the VALS framework, strivers are motivated by achievement, desire stylish products, and have relatively limited economic resources. Believers are guided more strongly by traditional values and are not defined primarily by limited income.

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