The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
Correct answer: B. differentiated marketing
- A. individual marketing
- B. differentiated marketing
- C. mass marketing
- D. niche marketing
Explanation
Differentiated marketing targets multiple market segments and develops different products or marketing mixes for them. Mass marketing uses one broad offer, while niche and individual marketing focus on narrower targets.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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