According to loyalty status, the marketer's divide brand loyalty into groups do not include ___________?
Correct answer: D. non-switchers
- A. hard-core loyal
- B. split loyal
- C. shifting loyal
- D. non-switchers
Explanation
The standard loyalty-status groups are hard-core loyal, split loyal, shifting loyal, and switchers. “Non-switchers” is not the recognised category, although hard-core loyal customers may effectively be non-switchers.
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