The role of people in buying decision consists of ___________?
Correct answer: B. all of the aboveLaunch Ad Campaigns
- A. influencer and initiator
- B. all of the aboveLaunch Ad Campaigns
- C. buyer and user
- D. decider
Explanation
A buying centre may include an initiator, influencer, decider, buyer and user, with one person sometimes performing several roles. Therefore, the listed roles together make all of the above correct.
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