The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
Correct answer: C. customization
- A. customized marketing
- B. mass customization
- C. customization
- D. individual empowerment
Explanation
Customization combines tailored marketing with mass-customization capabilities so customers can influence or shape the offering they receive. The other options describe either only one method or an outcome rather than the combined strategy.
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