The differentiated marketing in comparison of undifferentiated marketing creates _______?
Correct answer: A. more total sales
- A. more total sales
- B. less total sales
- C. less total cost
- D. more total purchases
Explanation
By tailoring products and marketing programmes to several segments, differentiated marketing generally produces more total sales than a single undifferentiated offer. Its trade-off is higher marketing and operating costs.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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