Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. innovators
- B. thinkers
- C. achievers
- D. striversDownload Interactive Maps
Explanation: The high-resource VALS groups include Innovators, Thinkers, Achievers, and Experiencers.
Correct answer: striversDownload Interactive Maps- A. market penetration pricing
- B. market skimming pricing
- C. quality leadership pricing
- D. push pricing strategy
Explanation: Market penetration pricing sets a relatively low introductory price to attract many buyers, making it suitable for price-sensitive…
Correct answer: market penetration pricing- A. interactive
- B. augmented
- C. elastic
- D. inelasticBook Sales Coaching
Explanation: Demand is elastic when a small percentage change in price causes a relatively large change in quantity demanded.
Correct answer: elastic- A. cash rebates
- B. special customer pricing
- C. loss leader pricing
- D. special event pricing
Explanation: Special event pricing involves temporary price reductions tied to occasions such as Christmas or Easter.
Correct answer: special event pricing- A. quality costs
- B. augmented costs
- C. variable costs
- D. fixed costsLaunch Ad Campaigns
Explanation: Fixed costs remain unchanged within the relevant production range, such as rent or insurance.
Correct answer: fixed costsLaunch Ad Campaigns- A. non-functional discount
- B. discount
- C. quantity discount
- D. descriptive discount
Explanation: A quantity discount is a price reduction offered for purchasing a large volume or quantity.
Correct answer: quantity discount- A. $30.00
- B. $25.50
- C. $19.50
- D. $22.50
Explanation: A 70% return on sales means the cost is 30% of the selling price: $65 × 0.30 = $19.50.
Correct answer: $19.50- A. location pricing
- B. channel pricing
- C. customer segment pricing
- D. product-form pricing
Explanation: Channel pricing sets different prices according to the distribution outlet through which the product is bought, such as a shop…
Correct answer: channel pricing- A. offset
- B. buy back arrangement
- C. barter
- D. compensation deal
Explanation: In an offset arrangement, the seller receives payment in cash but agrees to spend a specified amount in the buyer's country within an…
Correct answer: offset- A. non-predatory pricing
- B. predatory pricing
- C. descriptive pricing
- D. augmented pricing
Explanation: Predatory pricing deliberately sets prices below cost for a period to weaken or eliminate competitors, with the possibility of raising…
Correct answer: predatory pricing- A. fixed costs
- B. total costs
- C. augmented costs
- D. variable costs
Explanation: Total costs combine the costs that change with output and those that do not: total cost = variable cost + fixed cost.
Correct answer: total costs- A. maximum market skimming
- B. maximum market share
- C. maximum current profit
- D. survival
Explanation: Intense competition and excess capacity make survival the immediate pricing objective, even if prices must be lowered.
Correct answer: survival- A. demand inelastic items
- B. specialty items
- C. public utilities
- D. slower moving items
Explanation: Target-return pricing sets a price designed to produce a specified return on investment, a common practice for public utilities subject to…
Correct answer: public utilities- A. target return price
- B. value pricing
- C. perceived pricing
- D. target markup price
Explanation: Target-return pricing adds the required return per unit, calculated as desired return multiplied by invested capital and divided by…
Correct answer: target return price- A. $33.75
- B. $30.75
- C. $25.75
- D. $28.75
Explanation: Fixed cost per unit is $45,000 ÷ 60,000 = $0.75; adding the $25 variable cost gives a unit cost of $25.75.
Correct answer: $25.75- A. value pricing
- B. perceived pricing
- C. going rate pricing
- D. high low pricing
Explanation: Going-rate pricing sets a company’s price by following the prevailing prices charged by competitors.
Correct answer: going rate pricing- A. channel pricing
- B. customer segment pricing
- C. product form pricing
- D. image pricing
Explanation: Customer-segment pricing charges different prices to distinct groups for essentially the same offering, such as giving school groups a…
Correct answer: customer segment pricing- A. One seller, many buyers
- B. One buyer, many sellers
- C. many sellers, many buyers
- D. one buyer, one seller
Explanation: A Dutch-style reverse auction with sellers competing by offering the lowest price involves one buyer and many sellers.
Correct answer: One buyer, many sellers- A. special customer pricing
- B. special event pricing
- C. loss leader pricing
- D. cash rebates
Explanation: Special customer pricing gives a particular customer group, such as marathon athletes, a lower price than ordinary buyers.
Correct answer: special customer pricing- A. price functionality
- B. price rebates
- C. price discrimination
- D. price leadership
Explanation: Price discrimination occurs when a seller charges different prices for the same product even though the cost difference does not justify…
Correct answer: price discrimination