The pricing technique according to which company charges it's customers on the basis of prices competitors is classified as _________?
Correct answer: C. going rate pricing
- A. value pricing
- B. perceived pricing
- C. going rate pricing
- D. high low pricing
Explanation
Going-rate pricing sets a company’s price by following the prevailing prices charged by competitors. Value and perceived pricing are based on customers’ perceived benefits rather than primarily on competitors’ prices.
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