The amusement parks charge less to school trips, is an example of ___________?
Correct answer: B. customer segment pricing
- A. channel pricing
- B. customer segment pricing
- C. product form pricing
- D. image pricing
Explanation
Customer-segment pricing charges different prices to distinct groups for essentially the same offering, such as giving school groups a lower amusement-park price. Channel pricing instead varies according to the distribution channel used.
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