The low prices of shoes for marathon participating athletes is an example of __________?
Correct answer: A. special customer pricing
- A. special customer pricing
- B. special event pricing
- C. loss leader pricing
- D. cash rebates
Explanation
Special customer pricing gives a particular customer group, such as marathon athletes, a lower price than ordinary buyers. Special-event pricing is tied to a promotional occasion rather than primarily to the identity of the customer.
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