Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. facilitators
- B. terminators
- C. merchants
- D. agents
Explanation: Merchants take ownership of goods by buying them, branding or labelling them as needed, and reselling them.
Correct answer: merchants- A. over demand channels
- B. marketing channels
- C. functional channels
- D. quotation channels
Explanation: A marketing channel is a set of interdependent organisations involved in making a product available to consumers.
Correct answer: marketing channels- A. selective policy
- B. price policy
- C. trade policy
- D. distributive policy
Explanation: A price policy sets the producer’s price structure, including discounts intended to be fair and consistent for intermediaries.
Correct answer: price policy- A. service ⁄ quality shoppers
- B. price ⁄ value customers
- C. affinity customers
- D. interactive customers
Explanation: Affinity customers are attracted to convenient stores and products or brands with which they feel an association.
Correct answer: affinity customers- A. bundle strategy
- B. shallow strategy
- C. push strategy
- D. pull strategy
Explanation: A push strategy promotes the product through intermediaries so they actively stock and sell it, making it suitable for impulse items and…
Correct answer: push strategy206. The strategy based on the intermediaries involve in marketing channels do not include ___________?
- A. exclusive distribution
- B. descriptive distribution
- C. intensive distribution
- D. selective distribution
Explanation: The recognised distribution strategies based on the number of intermediaries are intensive, selective and exclusive distribution.
Correct answer: descriptive distribution- A. sales agents
- B. wholesalers
- C. independent warehouses
- D. retailers
Explanation: Independent warehouses are facilitators because they assist with storage and distribution without buying or reselling the product.
Correct answer: independent warehouses- A. one-level channel
- B. Zero-level channel
- C. Three-level channel
- D. Two-level channel
Explanation: A producer selling through both a wholesaler and a retailer uses a two-level channel: producer to wholesaler to retailer to consumer.
Correct answer: Two-level channel- A. retailers and wholesalers
- B. sales agents and brokers
- C. transportation companies
- D. independent warehouses
Explanation: Sales agents and brokers are agents because they bring buyers and sellers together and earn commissions without normally taking ownership…
Correct answer: sales agents and brokers- A. trade channel
- B. escalator channel
- C. shallow channels
- D. predatory channels
Explanation: A trade channel is the network of intermediaries involved in moving and selling products from different manufacturers to customers.
Correct answer: trade channel- A. facilitator marketing
- B. interchanging marketing
- C. integrated marketing
- D. multichannel marketing
Explanation: Multichannel marketing occurs when a company uses two or more channels, such as retail stores, websites, and sales representatives, to…
Correct answer: multichannel marketing- A. shopper size
- B. lot size
- C. spatial size
- D. jobber size
Explanation: Lot size means the number of units a marketing channel makes available to a typical customer in one purchase.
Correct answer: lot size213. The guarantees of products by its manufacturers and offer payment terms are classified as _________?
- A. price policy
- B. distribution policy
- C. conditions of sale
- D. territorial rights
Explanation: Conditions of sale cover guarantees, warranties, payment terms, delivery terms, and other contractual terms offered with a product.
Correct answer: conditions of sale- A. push strategy
- B. pull strategy
- C. bundle strategy
- D. both A and B
Explanation: Companies use both push and pull strategies to manage channel relationships: push motivates intermediaries to stock and promote the…
Correct answer: both A and B- A. shallow strategy
- B. push strategy
- C. pull strategy
- D. bundle strategy
Explanation: A push strategy directs the company’s sales force and promotional effort toward intermediaries or buyers to move the product through the…
Correct answer: push strategy- A. functional network
- B. predatory network
- C. hybrid network
- D. value network
Explanation: A value network is the system of partnerships among the company, suppliers, distributors, retailers, and other channel participants that…
Correct answer: value network- A. functional integration
- B. product integration
- C. channel integration
- D. location integration
Explanation: Channel integration means coordinating the services and activities of channel members so customers receive a unified offering.
Correct answer: channel integration- A. measureable
- B. accessible and substantial
- C. actionable and differential
- D. loyalty and switching patterns
Explanation: Effective segments should be measurable, substantial, accessible, differentiable, and actionable.
Correct answer: loyalty and switching patterns219. When all the customers have same preferences, the marketing strategy is classified as ___________?
- A. mass marketing
- B. niche marketing
- C. individual marketing
- D. profitability marketing
Explanation: When customers have broadly similar preferences, the firm can use mass marketing by offering one product and marketing mix to the whole…
Correct answer: mass marketing- A. solution based segmentation
- B. need based segmentation
- C. segment identification
- D. segment attractiveness
Explanation: Need-based segmentation groups customers according to similar needs or the problem they want solved.
Correct answer: need based segmentation