In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
Correct answer: D. Two-level channel
- A. one-level channel
- B. Zero-level channel
- C. Three-level channel
- D. Two-level channel
Explanation
A producer selling through both a wholesaler and a retailer uses a two-level channel: producer to wholesaler to retailer to consumer. A one-level channel contains only one intermediary.
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